upstitch clothing 

BRAND IDENTITY, ADVERTISING, INTERACTIVE DESIGN

UpStitch Upcycled Clothing Company makes use of the unwanted. This is a complete 360 campaign. The branding focuses strongly on the color palette and is used in every pattern. The logo is bold with tight kerning. The advertising side dials in on the collage and homemade aspect of the clothing. Lastly, for the interactive, there is a fully coded website which explains some of the history, along with the inventory.